A person’s culture plays a significant role in shaping the way they think and act. Due to its effect on the way, people perceive their environment as well as their responsibilities within it and how they choose things, it often determines what makes us patronize different products or services. In this era of globalization, comprehending… Continue reading How Cultural Impact on Consumer Behavior Shapes Buying Decisions
When you are in a global market, you come across businesses, customers, clients, and vendors from diverse cultural backgrounds. Developing cross cultural communication in global marketing is a key factor in a business’s revenue growth and visibility. Therefore, companies must overcome communication barriers in international marketing to attain success in the global market. Without cross… Continue reading Mastering Cross Cultural Communication in Global Marketing
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