Day: July 19, 2024

Performing Competitive analysis in international markets and International market research processes is important for specific reasons. It helps you identify your differentiators. It allows you to highlight what sets your brand apart from the competition. It reveals competitors’ strengths. It shows you industry standards and areas where you need to improve. Competitor analysis enables you… Continue reading Top 5 Strategies for Competitive Analysis in International Markets

International market segmentation and positioning are two very important steps to achieve in the international market research process. International market segmentation is a marketing approach in which you divide your potential customers in international markets into different groups with needs or characteristics. International market positioning, on the other hand, involves a strategic approach by a… Continue reading International Market Segmentation and Positioning Strategies