Category: Marketing

Over 7000 languages are spoken in this world. If you are a business that wants to reach markets where a different language is spoken, it is only natural to create your marketing campaign in that language. According to one research, over 75% of online consumers prefer to shop from websites that are in their native… Continue reading Top 12 Tips: Multilingual Marketing Communications 

Performing Competitive analysis in international markets and International market research processes is important for specific reasons. It helps you identify your differentiators. It allows you to highlight what sets your brand apart from the competition. It reveals competitors’ strengths. It shows you industry standards and areas where you need to improve. Competitor analysis enables you… Continue reading Top 5 Strategies for Competitive Analysis in International Markets

International market segmentation and positioning are two very important steps to achieve in the international market research process. International market segmentation is a marketing approach in which you divide your potential customers in international markets into different groups with needs or characteristics. International market positioning, on the other hand, involves a strategic approach by a… Continue reading International Market Segmentation and Positioning Strategies

In today’s interconnected world, many businesses struggle with reaching and resonating with diverse global audiences. Miscommunication and cultural misunderstandings can lead to missed opportunities and damaged relationships. However, mastering communication strategies for international markets bridges these cultural gaps builds trust, and ensures your marketing message resonates globally. By effectively connecting with people from different backgrounds,… Continue reading Best Practices for Developing International Communication Strategy

Consumer insights can be defined as the research about how consumers behave, think, or feel. The insights help us to identify what the consumers think about a particular product and what their viewpoints or attitudes towards a brand are.  For instance, if your business is a food delivery service. A consumer insight might be that… Continue reading What Are Consumer Insights? The Ultimate Guide to How to Use Them

Online vs offline distribution channels are the two most widely used marketing channels in the world. Online vs offline distribution strategies are very different from one another. In online distribution channels, you have the facility to engage directly with your target audience and you can keep a clear track of your ROI. However, it demands… Continue reading Effective Online vs Offline Distribution Strategies for Businesses

In today’s rapidly evolving global market, effective supply chain management is crucial for maintaining a competitive advantage. As businesses prepare for 2024, adopting innovative and resilient supply chain strategies will be key to success. The challenges faced by Global supply chain strategies, such as disruptions from geopolitical tensions, environmental concerns, and technological advancements, require companies… Continue reading 7 Effective Global Supply Chain Strategies for 2024

International distribution channels are channels through which a company makes its products available in the global market. The process of distributing or making the items available to overseas customers involves several market intermediaries. Besides, the organizations receive the payments through the distribution agents. Hence, it is important for a company to comprehend the process of… Continue reading Top 7 International Distribution Channels for Global Expansion

How effectively you can market or promote your product is not the only factor that influences the customers to make a purchase. Apart from social and cultural factors, certain psychological influences on consumer behavior help them to make a buying decision. To have a deep understanding of psychological influences on consumer behavior, performing market research… Continue reading Understanding Psychological Influences on Consumer Behavior

Understanding international buying habits is key for businesses aiming to expand their reach to unblock globalized markets. The landscape of consumer behavior is continually evolving. Factors such as technology, cultural shifts, and economic conditions influence this landscape. Every individual has it’s buying style. Some like to purchase a product while keeping one eye on the… Continue reading Top Trends in International Buying Habits